#94SHADESOFSUMMER GLOBAL CAMPAIGN
Summer is Sunglasshut's biggest season (for obvious reasons), and from equinox to equinox there are many days to play away, 94,
to be exact. This campaign follows Georgia May Jagger and her real life friends, the Richards sisters, as they
make each day of summer count.
We wanted to create enough content for social media and the web, to give consumers something new to experience each day
of summer. Below are just a few of over 100 pieces of content (gifs, stills, videos for Instagram, and editorial imagery)
created for the campaign.
client // Sunglass Hut role // Creative Director
Video content was created to tell campaign story. Various cuts ran as pre-roll and on partner sites such as Refinery 29.
Each day new, unique content was posted to Tumblr, Twitter, Facebook and Instagram.
In addition, consumers were invited to create their own content through the #94dayscontest.
The modular website allowed for ever-changing content.
Imagery was used OOH in major cities like New York, Madrid and London.
