CREATIVE DIRECTION & STRATEGY

Sunglass Hut

#94sahdesofsummer

Staring Georgia Mae Jagger and the Richards sisters.

We rolled this campaign out globally. It was an epic amount of work.


Sunglass Hut #94shadesofsummer
Starring Georgia Mae Jagger and the Richards sisters.

Sunglass Hut needed a global campaign for their biggest season.
The catch, they wanted new content released daily to support their stores in 20 countries.
The result was a three-day shoot with Georgia and crew that generated enough content to bring
all #94shades of summer to life.

Consumers were encouraged to share pics of their shades of summer for a chance to win gift cards or a grand prize trip to Miami.

Out-of-home takeovers were run in high-profile locations like the London Underground and Times Square.

Start with a cup of coffee.
If we can make that, we can make anything.