CREATIVE DIRECTION & STRATEGY

Department of Wonder

We created a marketing campaign for a very special experience. Part immersive theater, part arcade and part art gallery – Department of Wonder is a 10,000 square-foot venue that stages an immersive, mixed-reality fantasy filled with intrigue.

The Department of Wonder

A marketing campaign for a very special experience.
Part immersive theater, part arcade and part art gallery – Department of Wonder
is a 10,000 square-foot venue that stages an immersive,
mixed-reality fantasy filled with intrigue.

 

We launched with a traffic-driving TikTok Promotion. High-profile influencers in tech, fantasy, family, and gaming were chosen to experience The Department of Wonder and offer unique discount code tickets to their followers.

 
 

To complement the traffic-driving promotion, we ran a robust digital media campaign to boost awareness.