Video content was created to tell campaign story. Various cuts ran as pre-roll and on partner sites such as Refinery 29.
Each day new, unique content was posted to Tumblr, Twitter, Facebook and Instagram.
In addition, consumers were invited to create their own content through the #94dayscontest.
The modular website allowed for ever-changing content.
Imagery was used OOH in major cities like New York, Madrid and London.