For the launch of Green Works plant-based cleaners we commissioned reverse graffiti pioneer Paul "Moose" Curtis to create a "greenscape" at the entrance of San Francisco's Broadway Tunnel. Its walls were caked with years worth of dirt and pollution. It was the perfect canvas. Using stencils cut from reclaimed wood, Moose worked overnight to clean a 140-foot-long naturescape into the dirty concrete wall. Documentarian Doug Pray shot the event and created a short film.
client // Green Works Natural Cleaners role // Art Director
#94SHADESOFSUMMER GLOBAL CAMPAIGN
Summer is Sunglass Hut's biggest season (for obvious reasons), and from equinox to equinox there are many days to play away, 94, to be exact. This campaign follows Georgia May Jagger and her real life friends, the Richards sisters, as they make each day of summer count.
We wanted to create enough content for social media and the web, to give consumers something new to experience each day of summer. Below are just a few of over 100 pieces of content (gifs, stills, videos for Instagram, and editorial imagery) created for the campaign.
client // Sunglass Hut role // Creative Director
Denny's, America's diner is always open, literally, 24/7, but it's also open to all kinds of people, all kinds of food combinations and all kinds of conversation. And since there's something about a diner's booth that makes you want to open up to a friend, we we got America's funniest people to do just that. Props to DumbDumb and College Humor. Without their collaboration, this series would never have happened. Last time we counted, over 6 million people had viewed the series.
client // Denny's Diner
role // Associate Creative Director, Art Director
We all know the irritating, know-it-all parent, but do they really know it ALL? Car crashes are the #1 killer of children because most of parents are overly confident that they have their child in the right car seat but they actually don't.
client // National Highway Traffic Safety Administration role // Art Director designer/illustrator // Nicole Flores
The baby product category hasn't realized that modern moms don't want to see idyllic baby images, pastels and confusing medical jargon. Modern moms are cool, they are real, and they talk about stuff. Case in point, just think of how successful the book "Go the Fuck to Sleep" has been. Being that MAM baby products feature modern design and no-nonsense engineering, they were perfectly positioned to become the empathetic, fun-loving ally to pregnant women and new moms.
client // MAM Baby role // Associate Creative Director/Art Director
We set out to look at music in a new way by developing a technology to visualize the beautiful and unique quality of live musical performance at their annual gala. The money they raise supports programs which encourage school children to experience music in their own creative and different ways.
client // New York Pops role // Associate Creative Director
With the help of popular parent bloggers and some Second City improv actors, we made some videos for Happy Family to let parents know they aren't alone in their battle to get their kids to eat healthy. The videos were shared through a Facebook App, which invited parents to share their own stories. Judging by the response, there are a lot of picky eaters out there who could use a dose of Happy Family in their lives.
client // Happy Family role // Associate Creative Director
How do you get people to learn Hands-Only CPR? You give them a body that they'd love to get their hands on. In 2011 we launched the world's first interactive Hands-Only CPR tutorial. No plastic CPR dummies. Just sexy bodies. And to date over 4,000 unique visitors each month are learning how to save a life.
client // American Heart Association role // Associate Creative Director
Jane pours bleach without the fear of ruining her priceless duds.
client // Clorox Splashless Bleach role // Art Director
Seals freshness in.
client // Press N' Seal role // Art Director
Cloetta is known throughout Sweden for mixing chocolate with good stuff (nuts, caramel, etc.), but we also wanted to mix Cloetta with more abstract ideas, like music and art to show what a big part of the Swedish culture the brand really is. For the launch of the campaign Cloetta+, we propsed compiling songs from popular Swedish bands, pressing an album in Cloetta CHOCOLATE and then throwing a big party where a DJ mixes the Cloetta record with vinyl records. (in a cold location, of course, to keep the record from melting as long as possible - not hard to find in Sweden)
Unfortunately, the chocolate record idea didn't move forward, but if anyone wants to attempt pressing a high-quality, chocolate record, call me!
client // Coletta Chocolate role // Art Director
McAfee anti-spyware created a documentary about the perils of the hacking industry, and they needed a promotional campaign to launch the film. Designer Nicole Flores and I worked together to create graphic posters and banners to promote the series.
client // McAfee role // Art Director designer // Nicole Flores
These spots are based on a great piece of consumer insight that when people have clogs, they actually feel like there is something lurking in their drain, violating their space. Clogs are offensive little visitors, and there is only one way to get rid of them.
client // Liquid Plumr role // Art Director