SUNGLASS HUT #94SHADESOFSUMMER
Summer is Sunglass Hut's biggest season (for obvious reasons), and from equinox to equinox there are many days to play away, 94, to be exact. This campaign follows Georgia May Jagger and her real life friends, the Richards sisters, as they make each day of summer count.
We wanted to create enough content for social media and the web, to give consumers something new to experience each day of summer. Below are just a few of over 100 pieces of content (gifs, stills, videos for Instagram, and editorial imagery) created for the campaign.
client // Sunglass Hut role // Creative Director
Video content was created to tell campaign story. Various cuts ran as pre-roll and on partner sites such as Refinery 29.
I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering.
94shadesofsummer