We didn't have a ton of cash, so we decided to go with fewer, content-targeted banners. The shower banner ran alongside editorial content on baby showers. The poop banner ran on the "Is it Normal for Baby?" page...you get the idea.
#SAIDINLABOR SOCIAL MEDIA NEEDLEPOINT
We wanted to continue the frank conversation on social media, so we invited new moms to share the craziest thing they #saidinlabor for a chance to have it commemorated in needlepoint and sent to them. The response was intense:
After the contest ended, needlepoints were created, posted to Facebook, Twitter and Pinterest to generate more social media discussion and brand awareness before being sent to our winning moms.