MAM BABY PRODUCTS DIGITAL & SOCIAL MEDIA
No more pussy-footing around the real truths about parenting. That s*#t is hard. This was an entirely digital campaign with a refreshingly unique tone for the baby category.
Content was run on owned media channels and in programmatic buys. A comment-to-win promotion in social media generated buzz, as well as created additional content for MAM to keep the conversation about parenting going online.
Social media content was created focusing on “real talk”
for moms
The content was repurposed in a highly targeted programmatic ad buy
#SAIDINLABOR TWEET TO WIN CONTEST
We wanted to continue the frank conversation on social media, so we ran a comment-to-win promotion. We invited new moms to share the craziest thing they #saidinlabor for a chance to have it commemorated in needlepoint and sent to them. The response was intense.
Now that I’ve had a kid, these are even funnier
Winners were chosen, and custom needlepoints were made from their tweets as prizes.
