MAM DIGITAL AND SOCIAL MEDIA
The baby product category hasn't realized that modern moms don't want to see idyllic baby images, pastels and confusing medical jargon. Modern moms are cool, they are real, and they talk about stuff. Case in point, just think of how successful the book "Go the Fuck to Sleep" has been. Being that MAM baby products feature modern design and no-nonsense engineering, they were perfectly positioned to become the empathetic, fun-loving ally to pregnant women and new moms.
client // MAM Baby role // Associate Creative Director/Art Director
We didn't have a ton of cash, so we decided to go with fewer, content-targeted banners. The shower banner ran alongside editorial content on baby showers. The poop banner ran on the "Is it Normal for Baby?" page...you get the idea.
#SAIDINLABOR SOCIAL MEDIA NEEDLEPOINT
We wanted to continue the frank conversation on social media, so we invited new moms to share the craziest thing they #saidinlabor for a chance to have it commemorated in needlepoint and sent to them. The response was intense:
After the contest ended, needlepoints were created, posted to Facebook, Twitter and Pinterest to generate more social media discussion and brand awareness before being sent to our winning moms.