For the launch of Green Works plant-based cleaners we commissioned reverse graffiti pioneer Paul "Moose" Curtis to create a "greenscape" at the entrance of San Francisco's Broadway Tunnel. Its walls were caked with years worth of dirt and pollution. It was the perfect canvas. Using stencils cut from reclaimed wood, Moose worked overnight to clean a 140-foot-long naturescape into the dirty concrete wall. Documentarian Doug Pray shot the event and created a short film.
client // Green Works Natural Cleaners role // Art Director