Cloetta is known throughout Sweden for mixing chocolate with good stuff (nuts, caramel, etc.), but we also wanted to mix Cloetta with more abstract ideas, like music and art to show what a big part of the Swedish culture the brand really is. For the launch of the campaign Cloetta+, we propsed compiling songs from popular Swedish bands, pressing an album in Cloetta CHOCOLATE and then throwing a big party where a DJ mixes the Cloetta record with vinyl records. (in a cold location, of course, to keep the record from melting as long as possible - not hard to find in Sweden)
Unfortunately, the chocolate record idea didn't move forward, but if anyone wants to attempt pressing a high-quality, chocolate record, call me!
client // Coletta Chocolate role // Art Director